Marketing

International Council for Small Business ICSB 51st solid ground Conference June 2006 From garage to wandering The meshworks tog on multinational swop offset An Australian SME perspective Shane Mathews, Associate Lecturer Queensland University of Technology direct of Advertising, Marketing & Public Relations, Brisbane, 4000 Tel: +61 (07) 3864 9400 email: sw.mathews@qut.edu.au Dr Marilyn Healy, Visiting Fellow Queensland University of Technology civilise of Advertising, Marketing & Public Relations, Brisbane, 4000 Tel: +61 (07) 3864 9400 email: m.healy@qut.edu.au Type of composition: Research Paper ABSTRACT The internet has the electrical capacity to generate global securities industry expansion and succeeding(a) growth for the true, a c at a timept cognise as networkalisation. However, it is yet to be obstinate as to how a lot or to what level the Internet influences world(prenominal)isation, and thereof international martplace growth. Both international market sagacity (capitalising on existing markets and/or customers) and the maturement of modern international customers are achievable goals for the Internet learn SME. The aim of this research is to search the influence of the Internet on international market penetration and development from the strategical perspective of the SME in Australia.

Therefore, the research question, How has the Internet influenced international market growth? has been developed. To explore this phenomenon In-depth case interviews were conducted with experienced international merchandise strategic close makers from twelve Australian SMEs that run for internationally and that use the Internet in their internationalisation act. Findings demo that the Internet has given firms the capabilities to perform instantly or promptly international. The quickening of internationalisation changes the once slow ands cumbersome process of pass on the firms product into international markets. Further, new virtual net intermediaries or...If you necessity to get a honorable essay, order it on our website: Ordercustompaper.com

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