Proposed Marketing Plan for Amazoncom EXECUTIVE SUMMARY Amazon.com has experienced majestic growth since the company?s inception in first 1994. The company has grown to a massive online superstore with recent gross sales of $1.64 billion in 1999, an increase of 270% from the previous year?s sales. The stellar grow of the company?s sales keister be attributed to a really strong crossing situation. Amazon.com?s initial target market, online book consumers, proved to be very lucrative.
In addition, the expansion into more diverse product offerings beyond books, such as music, DVD & video, toys, electronics, home improvement and auctions exclusively served to increase the company?s product portfolio. In vow to expand Amazon.com?s position Insight Solutions has identified an hard-hitting marketing strategy to broaden the companies target market, expand the product positioning to all consumer goods, focus distribution outlets through the pourboire ten web sites and price items at a broken but profitable...If you want to get a full essay, locate it on our website: Ordercustompaper.com
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