Olympus Case

Introduction The Olympus Optical Company, Ltd. Was founded in 1919 by Takachnibo Seisakusho. Olympus reaping profligate let in photographic cameras, video camcorders, microscopes, endoscopes, and clinical analyzers. Olympus divisions: Divisions trusty for revenues were consumer products, scientific equipment, endoscopes, and diagnostic. The 35mm camera trade * Competitors : Asahi Pentax, mandate, Minolta, Nikon. jurisprudence and Minolta largest competitors with 17% grocery store share, Olympus 10%. * 2 major types of cameras 1. aesthesis lens reflex (SLR); 2. lens shutters (LS) or compress cameras. * broken end amateur 35 mm cameras were divided into 2 segments; 1. Very inexpensive cameras produces chiefly by film manufactures; 2. 35mm cameras that were less(prenominal) expensive than SLR cameras( dramatic change in 1980 introduction of compact cameras) st esteemgic change at olypmus 1. Recapturing market share 2. Improving product Quality 3. cut back Production cost Recapturing market share * describe its product by modernistic use of technology receive a proficient line of low cost cameras with bad-tempered emphasis on hurry lens model. * * Introducing peeled intersection ON NEW merchandise --- very high jeopardize!!!!

* Competitive benefit demonstrable electronic shutter building block that combines auto rivet learn and the lens system, which allowed size of the camera to be smaller * Changes on the market: - Treats 1. Foreign exchange rate; 2. How cameras were sell( distribution bring products sold through dishount houses and volume merchandisers lower get forward margins. 3. The role of other consumer products- node were trying to choose mingled with a compact criminal record player or a compact camera. Olympus viewed compact disc player as a competitive product - ??????? why??? Its a exclusively different product????? grocery store research: * Quantitative selective information about 35 mm cameras from 3 resources: * qualitative info - 7 sources * question of professional...If you want to get a sufficient essay, order it on our website: Ordercustompaper.com

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