Sunday, June 16, 2013

Case Study

MKT 4600: INTERNATIONAL MARKETING: make CASE ANALYSIS CASE 1-3: nuclear number 6 and Pepsi perk up to Compete in India INSTRUCTIONSNAME_______________________ This is an individualistic engagement due at the beginning of class on 6/27/2012 Do not discuss with each another(prenominal) person. Do not stand out 4 doubled-spaced pages. QUESTIONS Despite their circular merchandising experience, Pepsi and Coke acquaint considerable ch eachenges in their effort to enter Indian grocery store place. wonder 1 Identify one world(prenominal) market framework that is useful in analyzing the main(prenominal) trouble facing both U.S. companies in India. Using this framework, tell apart the main marketing job facing both companies as they attempt to pursue their world(prenominal) marketing goals. Questions 2- 4 Answer c all told told(a) into question # 3-8 listed at the end of the chemise. The case of Coke and Pepsi in India is decidedly a good lesson for all marketers, since it involves so many aspects of marketing which be crucial to all marketers. In the long-run Indian deglutition marketing campaign, both companies had many difficulties, especially Coca-Cola. When dealings with all these problems, the two companies pick out different strategies. Some of them worked winningly eyepatch others failed.
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The main strong suit of both the two companies in Indian market is their successful marketing mix; era their main weaknesses are the semipolitical environment of the Indian market and the switch barriers they faced, the wrong market entry and penetration strategies and the ostracise campaigns. detect and studying all their strength and weaknesses will be a good flack for us to learn from them. primary(prenominal) Strength Responded to the enormity of India in toll of it population and geography, Pepsi and Coca-Cola formed their have got marketing Mix. The product policies of Pepsi launched a invigorated summer campaign for 7UP in order to reserve with local tastes. And in 2003 a new product was introduced as Pepsi Blue. The Advertising of Pepsi was done during the...If you indispensability to make out a full essay, order it on our website: Ordercustompaper.com

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